The collection

Sharing exciting lifestyle experiences

to not take life too seriously

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New Arrivals

Christmas specials
Sweaters collection

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"You are on Mute"

Our Mission

Ignite your spirit,
be bold, be real, be you

Designed in Switzerland as a reminder:

Do not chase trends to stand out.
You just need to be brave enough to be yourself.

Because real style isn’t loud — it’s lived.

♡ WHY WE LOVE IT

Spirit of Switzerland

Because it merges the polished vibe of Switzerland’s corporate world with the ease of urban casual wear. Our designs are authentic, offering a fresh take on professionalism with a relaxed, stylish twist.

Humor above all

Our pieces turn seriousness into humor because style is the best statement you can wear. After all, life is a party, right?

Fair prices

Our goal: to make authentic Swiss-inspired fashion accessible. We sell our pieces with only what’s needed to cover production, marketing, and keeping our platform alive.

Shop by Category

Women's collection

19 items

Men's collection

47 items

Accessories

4 items

Limited edition

8 items

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Reviews

Love it !

Arrived faster than expected, and I’ve had so many fun chats thanks to this tee. Love it! ❤️

Christelle V. von Zuerich

Nice design

Very cool t-shirt and it fits perfectly

Jean C. from Dubai